What does it take to be successful in business?
In 2009, over 8500 retail stores have closed in the US, and some analysts feel that we might hit 10,000 before the year is out.
So what is it? What do companies need to do to be successful? How do the companies and the brands that thrive differ from those that simply survive?
They have passion
They have clear vision.
They are customer centric.
They respect their employees, and their suppliers.
They create LOVE, both for their products & for their company.
And most importantly, they look for ways to connect (really connect) with all of the people with whom they come in contact. They entertain, they delight, they share, they tell stories; in short they create an emotional bond with the product and the company, and they do this every minute, of every day, 365 days per year.
Think about this as you execute your strategies. Are you sharing the LOVE?
Here is a great example of "surprising and delighting" customers; this occurred at a supermarket in Queens, NY (first shared with me by one of our team members, Kasey Klippstein (@kaseyklip). As you watch the video, keep an eye on the faces of the customers, and watch their emotions. How many customers do you think went home thinking that they "love that store"? Then think about how this might work for your company.