(Part 1 in a 4-part Series)
I didn’t necessarily mean for it to happen this way. I always try and mix up my blog posts a bit so they don’t bore the reader. But lately I have been noticing quite a few examples of the same subject matter, so I have decided to put together a 4-part series on the subject. And instead of boring you, I’m hoping it will excite you!
I’m speaking of sexual innuendo in marketing.
Lately, there seems to be a lot of sexual references in both marketing itself as well as in new product development. Whereas in the past, sex was just hinted at, today’s companies seem to want to hit you over the head with it, and aren’t afraid to put it right on out there for everyone to see. At the same time, consumers aren’t afraid to purchase these products after the marketing penetrates their psyche.
Today’s product is a prime example of a company selling sex, and targeting their message to theMillennials and NetGens.
I'm talking about The Walk of Shame Kit (I can’t make this stuff up; I’m not that clever). Due to the fact that while I was in college, I was never quite so lucky to have this problem, I’ll allow the company to explain their own product:
What is the walk of shame you ask? It is the act of going home the next morning and being embarrassed in your clothes from the night before. There is no longer a need to be embarrassed by doing the "walk of shame", all of your problems are solved with the Walk of Shame™ Kit. It's everything you'll need to walk home with your head held high.
And for you guys, aren’t you tired of her taking your favorite tee-shirt the morning after to walk home in. Your problem is now solved, keep a Walk of Shame™ Kit in your house and you don’t have to worry about calling her to get your favorite tee back again.
Among other things, the kit contains a dress, a pair of sunglasses, a pre-pasted toothbrush, over-all body wipes, and a “Leave-behind” note that says either “Call” or “Don’t Call”. In addition to their website, the company has a Facebook page that has over 765 fans, most of whom think this is a GREAT product! As if all that is not enough, I believe that they are going to be featured on the Today Show this morning.
I’m telling you, I obviously grew up at the wrong time, and in the wrong generation. There is no way that I would have ever needed to have a supply of these kits in my apartment when I was single. Seriously! My idea of a hot Saturday night was playing with Ms. Pac-Man for three hours. (ohhhh….the way she ate those blinking dots! Such late-night memories).
"Walk of Shame"…never in my vocabulary. But "Walk of Video Game", now those were some wild times.
Does sex sell? Let me know what you think of this product idea.
(Thanks to Chasidy for submitting this product idea. Follow her on Twitter @chasidyatchison.)